Written by Michael Carbone
Sport may be on hold in Canada, but the organisation behind the nations largest domestic competition has been busy behind the scenes.
Rugby League British Columbia (RLBC) – formerly British Columbia Rugby League, have unveiled the evolution of their brand identity by Matt Haines Sport
The rebrand is the face of an evolution which the board hopes will alleviate restrictions the governing body has had in promoting Rugby League in the province and open up new opportunities for funding, sponsorship and additional revenue streams.
“Rugby League has grown significantly over the past nine years in British Columbia with a lot of dedication, hard work and commitment and the board would like to acknowledge all those previously involved to get the sport to where it is today – the largest domestic Rugby League competition in Canada. We want to build on this foundation and grow the game further,” said Paul Fogerty, President of RLBC
“This rebrand is just the start, and we still have a lot to do. But, with the support of our member clubs, the Canada Rugby League Association and the hard work of our directors and volunteers with a clear vision and strategic plan for the next three years, we are proud to have transformed the organisation both from an administrative position, to allow us to pursue funding opportunities, and a creative position, to align our brands and enable us to grow the game and build our future. We hope we have paved the way for more opportunities to promote the sport in British Columbia.”
The rebrand includes updates to name and logos for the organisation, the men’s representative side (Bulldogs BC), the women’s representative side (Storm BC), and the creation of a new Masters (35+) representative side (Silver Foxes BC).
“Our next steps are to collaborate with our partners to achieve additional revenue streams. We can now move forward and focus on the development of the sport and the organisation. Our goal to be an accredited sport by 2023 can only be achieved by increasing our membership, starting from grassroots and the youth up to the masters level for both the men and women,”
“We are looking forward to a great year for Rugby League in 2021 internationally with the Rugby League World Cup taking place in England. With the Canada Women’s team, the Ravens qualified and ranked #5 in the world it is a great time to engage with the game and get involved.” Fogerty concluded
To keep up to date with Rugby League in British Columbia, follow their Facebook page here