Photo by Kenya Rugby League
The Kenya Rugby League Federation (KFRL) has signed a ten-year strategic partnership with Homeboyz Entertainment, a Kenyan media outlet who handle marketing, radio and streaming services.
Homeboyz CEO, Myke Rabar describes his company’s roles and commitments; “We are going to be in charge of sponsorship, revenue collection and management, branding, communicating initiatives to the rest of the world – not just Kenya, but the rest of the world. And also marketing the product to make sure it becomes self-sustainable.”
The aim of the partnership aims to earn KSH100 Million per year from 2021 (which translates to roughly AUD$1.2 Million). According to the Daily Nation, Homeboyz Entertainment has also chipped in KSH20 Millions to keep the KRLF afloat during the Covid19 Pandemic.
The partnership allows the KRLF to focus on player development, training officials and running competitions; including a six-team, top level league.
KRFL President Nyakwaka Adere told Chasing Kangaroos, “The Kenyan Premier League will commence as soon as COVID is controlled.”
This could be a huge opportunity for Rugby League in Kenya and a timely one at that. It is understood a number of investors and clubs are pulling out of the Kenyan Rugby Union with players ready to cross codes.